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27 September 2017
 
#WEARIAM at The 2017 Community Chest Dress Casual Day
 
#WEARIAM, this is the theme of the 2017 Community Chest Dress Casual Day on 12 October, now in its 25th year.
 
The 2017 event was launched on 22 September at The Penthouse, Hang Seng Bank Headquarters and officiated at by the Chief Secretary for Administration of the HKSARG The Honourable Mr Matthew Cheung, GBM, GBS, JP in the company of Campaign Committee Co-Chairmen Dr Dennis Sun, BBS, JP and Mr Lawrence Yu, SBS, MBE, JP; Dress Casual Day Organising Committee Chairman Mr Donald Lam, Co-Chairman Mr Benny Wong and local band Supper Moment.
 
First launched in 1993, Dress Casual Day has grown to be a popular fund-raising event. For students, office executives and other participants, it turns an ordinary school/working day into a meaningful one. This year, the theme of #WEARIAM encourages participants to express their personal style. The Chest has partnered with local illustrator Ms Stella So who drew casual-wear sketches to promote the event, and local band Supper Moment who will visit some organisations and schools. Our social media partner Facebook will support the event by sharing live newsfeed on their official page. The theme #WEARIAM has also been captured in the promotional videos to bring home the message that the Chest is counting on the generosity of every citizen to raise funds.
 
All funds raised will be allocated to 161 member social welfare agencies to help over 2 millions of people in need. In 2016, this event has raised over HK$19.5 million.
 
Individual participants can enroll with a minimum donation of HK$60. For students, there is no minimum donation amount and they should enroll through their schools. For details, please visit the Dress Casual Day webpage at www.commchest.org/event/DCD2017/tc/ and download application forms or contact the Chest at 2599 6111. For the latest news on the event, please go to our Facebook page: www.facebook.com/commchestHK.
 
The Community Chest of Hong Kong wishes to thank Diamond Sponsor Hang Seng Bank, Silver Sponsors: Lai Tak Holdings Limited, Nameson Group and Shanghai Commercial Bank Limited; as well as Harbour City, Times Square and Plaza Hollywood for their full support. Thanks also go to Incentive Sponsors: King Power Group, The Sincere Company Ltd, SKECHERS and Social Media Partner: Facebook.
 
Photo captions:
Photo 1:
Supper Moment members caught everyone’s attention with their #WEARIAM T-shirts at the launch ceremony.
 
Photo 2:
Officiating at the launch ceremony were: Chief Secretary for Administration of the HKSARG The Honourable Mr Matthew Cheung (5th left); The Community Chest Campaign Committee Co-Chairmen Dr Dennis Sun (4th right), Mr Lawrence Yu (3rd right); Dress Casual Day Organising Committee Chairman Mr Donald Lam (4th left), Co-Chairman Mr Benny Wong (3rd left) and local band Supper Moment.
 
Photo 3:
Not yet decide what to wear in Dress Causal Day? Let’s look for inspiration from The Community Chest Campaign Committee Co-Chairman Mr Lawrence Yu in his car-racing outfit.
 
About The Community Chest of Hong Kong
The Community Chest of Hong Kong was established in 1968 as an independent, non-profit making organisation neither funded, nor operated by the Government. Each year, the Chest organises fund-raising events to benefit over 160 member social welfare agencies that reach out to more than two million beneficiaries in Hong Kong in six major areas of services: children & youth, elderly, family & child welfare, medical & health, rehabilitation & aftercare, and community development. The Chest’s administrative expenses come from a subsidised grant from our partner-in-charity, The Hong Kong Jockey Club, in addition to income from investments. This allows the Chest to allocate 100% of funds raised to charitable use; this operations model makes the Chest unique among its peers, and helps fulfil its mission to act as trustee of the donors.
 
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