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4 October 2018
 
Dress Casual × Make a Difference
Wear I Am at Community Chest Dress Casual Day 2018
 
Save the date of 11 October – The Community Chest Dress Casual Day. More than a day to dress down, the theme of the coming event “Wear I Am” is meant to be a day of fun and charity-giving. The sight and sound of the popular singer-songwriters Phil Lam, Lil’s Ashes and Cath Wong, and illustrator Chingpaper makes it an even more exciting occasion.
 
Dress Casual Day 2018 was launched on 19 September at The Penthouse, Hang Seng Bank Headquarters. The event was attended and officiated by the Chief Secretary for Administration of the HKSARG, the Honourable Matthew Cheung GBM, GBS, JP in the company of Campaign Committee Co-Chairmen Dr John C C Chan, GBS, JP and Mr Pong Kin Yee, Paulo, JP; Dress Casual Day Organising Committee Chairman Mr Donald Lam, Co-Chairman Mr Benny Wong; local singer-songwriters Phil Lam and Lil’s Ashes; and illustrator Chingpaper.
 
Since its first launch in 1993, Dress Casual Day has turned the ordinary school/working day into one with meaning. This year, the singer-songwriters Phil Lam, Lil’ Ashes and Cath Wong and illustrator Chingpaper aim to make a collaborative splash. The new promotional video features both the theme song by the artists and Chingpaper’s animation of bright alien friends in their colourful outfits. When the artists go to visit organisations and schools and meet participants on the event day, Chingpaper will take sketches of some lucky supporters on the spot, adding enjoyment to the day.
 
Individual participants can enroll with a donation of HK$70 or more. For students, there is no minimum donation amount and they should enroll through their schools. For details, please visit the Dress Casual Day webpage at www.commchest.org/event/DCD2018/en/ to apply, or contact the Chest at 2599 6111. For the latest news on the event, please go to our Facebook page: www.facebook.com/commchestHK. All funds raised will be allocated to 161 member social welfare agencies. In 2017, Dress Casual Day has raised over HK$19.5 million to help over 2 millions of people in need.
 
The Community Chest of Hong Kong wishes to thank Diamond Sponsor Hang Seng Bank; Platinum Sponsors: Ming Kee Manufactory Ltd, Opal Cosmetics (Hong Kong) Limited; Silver Sponsors: Nameson Group, Shanghai Commercial Bank Limited; as well as Harbour City, Times Square and Plaza Hollywood for their full support. Thanks also go to Incentive Sponsors: German Pool (Hong Kong) Limited, The Sincere Company Ltd. and SKECHERS.
 
Photo captions:
Photo 1:
Officiating at the launch ceremony were: Chief Secretary for Administration of the HKSARG The Honourable Matthew Cheung (5th left); The Community Chest Campaign Committee Co-Chairmen Dr John C C Chan (4th left), Mr Pong Kin Yee, Paulo (3rd right); Dress Casual Day Organising Committee Chairman Mr Donald Lam (4th right), Co-Chairman Mr Benny Wong (3rd left) and singer-songwriters Phil Lam (2nd left), Lil Ashes (1st, 2nd right) and illustrator Chingpaper (1st left).
 
Photo 2:
Advocating this year’s theme “Wear I Am”, Dress Casual Day Organising Committee Chairman Mr Donald Lam (left) and Co-Chairman Mr Benny Wong (right) encourage the public to participate in Dress Casual Day 2018.
 
Photo 3:
In an attempt to support The Community Chest, local singer-songwriters Phil Lam and Lil’ Ashes collaborated and created an amazing theme song for Dress Casual Day 2018.
 
About The Community Chest of Hong Kong
The Community Chest of Hong Kong was established in 1968 as an independent, non-profit making organisation neither funded, nor operated by the Government. Each year, the Chest organises fund-raising events to benefit over 160 member social welfare agencies that reach out to more than two million beneficiaries in Hong Kong in six major areas of services: children & youth, elderly, family & child welfare, medical & health, rehabilitation & aftercare, and community development. The Chest’s administrative expenses come from a subsidised grant from our partner-in-charity, The Hong Kong Jockey Club, in addition to income from investments. This allows the Chest to allocate 100% of funds raised to charitable use; this operations model makes the Chest unique among its peers, and helps fulfil its mission to act as trustee of the donors.
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