15 September 2021
2021 COMMUNITY CHEST DRESS CASUAL DAY
SPREADS POSITIVITY AND HAPPINESS
This year, The Community Chest Dress Casual Day will take place on Thursday, 28 October. Continuing with the slogan, “WE WE WEAR WEAR”, the event spreads positive vibes by encouraging working adults and students to put on their favourite causal outfits, give generously and be appreciative of what they have in their lives.
Celebrities Johnny Hui, Cloud Wan and Anson Chan (aka ANSONBEAN) joined hands with the Chest and took part in the production of a promotional video that appeals for public support. Stay tuned for the release of the video, which is scheduled for Monday, 20 September. In addition, local illustrator and singer songwriter Yuki Lovey designed the event’s promotional materials.
Anyone can participate in the Dress Casual Day by making a donation of $70 or more. Students can enrol through their schools with no minimum donation amount. For every contribution of $100 or more, participants will receive a limited-edition multi-purpose wipe sticker. To learn more and enrol, please visit the Chest’s website at www.commchest.org/event/DCD2021/en
, or contact the Chest office at 2599 6111. The latest information will also be published on the Chest’s Facebook page and Instagram.
All donations raised from the event will be allocated to the Chest’s 165 social welfare member agencies without deduction of administrative expenses. Since its inception in 1993, the Dress Casual Day has raised accumulatively over HK$480 million with more than 10 million participants.
The Chest is immensely grateful for the generosity of the event’s corporate supporters: Diamond Sponsors Hang Seng Bank and Nameson Group Limited, Silver Sponsors Ming Kee Manufactory Ltd. and Shanghai Commercial Bank Limited, and Incentive Sponsor German Pool (Hong Kong) Limited. Our sincerest appreciation also goes to Harbour City, Times Square and Plaza Hollywood, and Media Partner New Media Group for their full support.
About The Community Chest of Hong Kong
The Community Chest of Hong Kong was established in 1968 as an independent, non-profit organisation neither funded nor operated by the government. Each year, the Chest organises fundraising events for over 160 social welfare member agencies to provide services to more than 2.5 million beneficiaries in Hong Kong in six major areas of services: children & youth, elderly, family & child welfare, medical & health, rehabilitation & aftercare, and community development. The Chest’s administration expenses come from a subsidised grant from our partner-in-charity, The Hong Kong Jockey Club, in addition to income from investments. This allows the Chest to allocate 100% of funds raised to charitable use; this operations model makes the Chest unique among its peers and helps fulfil the Chest’s mission to act as trustee of the donors. For more information, please visit www.commchest.org
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